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MSNBC
Sep 5, 2010 7:30am EDT
a concert. >> peter shapiro and business partner charlie ryan used to own a new york club called wetlands. that experience came in handy when deciding to turn their bowling alley into a concert venue. >> we wanted live music and bowling. the idea that you could do this in one space is something no one has tried before. >> while most customers are there to bowl, integrating the music has presented a unique challenge. the trick has been to showcase acts that will attract a variety of crowds. >> something on wednesday for, you know, a hip-hop show. thursday, we'll do a jam band thing. friday, it will be more electronic or funk or soul. and you mix it up. >> that's the cumbersome part, difficult part. you have to promote every night differently because it's going to draw different people. >> despite their successful track record, there were concerns about the pair's plan. friends and family had their doubts, especially since they were opening their doors in the middle of a recession. >> when we first told them the idea, they're like that's not going to work. you can't have bowling and music a
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